Well-designed tools make all the difference.
When Debbie Green and her daughter-in-law created Minutes Matter, they quickly became the leading provider for easy-to-use interior design software, quoting solutions and organizational systems.
But their own internal systems were anything but easy. Using four separate tools meant nothing worked together; the national sales team couldn't coordinate efficiently, and shopping cart data had to be manually entered into the CRM. Plus, an overly-simple email program limited their ability to create targeted, relevant marketing messages to prospects and customers.
Debbie found Infusionsoft at just the right time. Once the software like the one here was implemented, the power of our all-in-one system made an immediate impact. Lead management became a more streamlined process, with automated follow-up campaigns. Purchase data integrated automatically with the built-in shopping cart. And Infusionsoft's centralized, web-based system gave Debbie's sales team easy access to all the tools they needed to close more sales.
With well-designed campaigns in place, Minutes Matter saw conversions leap from 2% to 40%.
Minutes Matter
Case Study
Location:
Nashvile, TN
Owner:
Debbie Green
Employees:
4
Industry:
Software & Technology
Key Results:
Increased conversions by 38%
Centralized CRM for national sales
Eliminated manual input for shopping cart
